Challenge
A CEO in enterprise software posted hard for two weeks after a conference, then disappeared for a month. The feed looked serious in bursts and empty the rest of the time. Ghostwriting drafts sat in a folder. Nothing shipped unless they felt inspired. Buyers who checked the profile saw a gap, not a point of view.
Solution
EKA built a 90-day calendar around one thesis, not a content factory. Three post types, a fixed weekly slot, and a review that took under 20 minutes. The CEO approved language. They did not have to invent topics on Sunday night. If a week slipped, the next slot was already waiting. No daily posting. No living on LinkedIn.
Result
They published on 12 of 13 weeks. Profile views from target titles stayed steadier than the old spike-and-silence pattern. Two inbound conversations referenced a specific post, not a cold email. The CEO still ran the company. The calendar ran without becoming a second job.