Case studies

All case studies

• Personal branding

  The operator nobody could Google became the name in the room

  A Series B founder, invisible outside the company, until investors started quoting the thesis before the meeting.

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• Content calendar

  90 days of LinkedIn without living on the platform

  A CEO who posted in bursts, then vanished. A calendar they actually owned.

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• Thought leadership

  One thesis. Every conversation started repeating it.

  A technical founder with five pitches. Sales, board, and podcasts finally said the same thing.

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• ICP positioning

  They stopped sounding like everyone else in the category

  A B2B product lost in a crowded market. A sharper ICP and a claim competitors would not copy.

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• Engagement

  Comments from the 40 accounts that actually matter

  Decent reach. None of the right people talking back. Engagement aimed at a short list, not the algorithm.

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• Outreach

  Warm intros replaced the cold sequence

  An SDR motion that felt like spam. Outreach only after the account had already seen the name.

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• Analytics

  They stopped celebrating impressions and started counting meetings

  Vanity dashboards replaced with proof cycles tied to intros and pipeline.

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